St George’s Crypt
Christmas Appeal Now Then

St George’s Crypt helps homeless and disadvantaged people in Leeds. As well as producing their Annual Reviews, we’ve helped them target corporate stakeholders through a number of varied fundraising initiatives. 

For one mailer, we created a large-format newspaper called ‘Now & Then’ which contrasted new and old images to show how their fundraising had changed over the years. For another, we produced a giant A2 letter signed by their Reverend. For their 75th anniversary we also devised a logo using the letters ‘th’ from the word ‘the’ in a series of vibrant colours. We also created a fundraising DM piece using an envelope that opened up in to a house shape alongside the call to action ‘Help put a roof over someone’s head’.