Unit 7
Carlton Mills
Pickering Mount
Leeds
LS12 2QG
0113 263 6600
Cutty Sark
The Epic Story of a Sailing Legend
After a highly successful first campaign for Cutty Sark, we were commissioned to create a second campaign appealing to London’s many overseas visitors. They briefed us to capture the drama and intrigue of the ship’s extraordinary story and show visitors how a visit to Cutty Sark was a unique way to immerse yourself in the sights, smells and sounds of life at sea.
As well as emphasising the sheer scale of the ship, our campaign focused on epic tales of maritime adventure, firing up people’s imaginations with a cinematic poster that used the pages of a story book as waves. The campaign was rolled out across posters, press, digital skyscrapers and a mega bus back.
