Erasmus+ supports people, particularly students, in European work placements, training, volunteering and more. To celebrate their 30th Year, they are holding an exhibition celebrating its success and sharing stories of its participants and institutions. As well as devising a name that embodied the varied experiences Erasmus+ offers, we created a visual identity based on the tessellated pattern of the logo. The simple triangular shapes then promoted consistency throughout, used on everything from maps to printed quote marks, AV projections to 3-D graphics.
To tell the story of Erasmus+, we focused on eight case studies photographed by Mat Wright, sharing participant’s wide and varied experiences. We told their stories and shot powerful portraiture to feature throughout the exhibition. The exhibition even included a large format, case bound book (A2 in size). This created a hands-on interactive experience to engage visitors as well as providing a memento of the event.