St George’s Crypt
Brand identity

We acted as St George’s Crypt’s design partners for many years, helping them raise money and spread awareness of the work they did with homeless and disadvantaged people. We established their brand over several pieces of work, including award-winning annual reports and a range of fundraising initiatives. Our Creative Director Lee Bradley has even climbed Mont Blanc to help raise thousands of pounds for The Crypt.

At the heart of the brand we devised is a logo built from a series of interlocked C’s. Together they create an iconic device with echoes of a Christian cross. We also helped them unify all the communication materials by commissioning photographer John Angerson to produce 15 portraits of people connected to the crypt, including clients, employees and local MPs.

• Cheap
• Cut
• Aims
• Charity
• Brochure
• Folded
• Images
• Minimal
• Report
• Newsprint
• Pennies
• Oversized
• Pictures
• Print
• Uncoated