Republic’s White Label brand was a stripped down, no label range inspired by fashion labels such as American Apparel. Made up of simple hoodies, chinos, plain tees and polos, White Label was a range of high quality basics sold at really competitive prices.
We designed a simple brand marque that worked alongside the line ‘made by Republic’, using a bespoke, typewriter-inspired typeface and a distinctive blue in circular price points. Fashion photographer Sean Knott then used white stone wash walls to create a raw, studio feel. The new identity was rolled out across labelling, packaging, showcards, point of sale and mailers.